Lanvin, Prada, Louis Vuitton, Louboutin, and now Jimmy Choo. The market for designer men’s sneakers is evolving at a rapid pace. In such an unstable economy, is this a wise move? Well, Louis Vuitton’s collaboration with Kanye led their shoes to be sold out… yeah $800-$1200 pair of shoes were sold out in a matter of days, some even sold out in hours (many were pre-ordered though).
Jimmy Choo will be adding his fancy kicks to his pre-fall 2012 collection. There will be 8 styles, 5 high tops and 3 low tops. The materials for Choo’s sneakers will range from suede to patent leather to snakeskin. And the price? $470 to $630. That’s a few hundred lower than his luxury sneaker counterparts, so the price is definitely more economy conscious (in terms of luxury footwear)… But I guess the question is: will the lower price mean he’ll sell more? maybe even sell-out faster? Or will his lower price tag just leave him with lower profit margins? Only time will tell. The Jimmy Choo sneaker collection will be available to purchase online soon.